UK shoppers are increasingly mobile, but lag behind Peruvians and Nigerians
The UK market is held up as an example of just how rampant mobile
commerce can get, but while the UK market is hot, it is nowhere near
as mobile as some: not least Peru and Nigeria.
Research by Picodi, a global ecommerce platform that provides
coupons, has looked at its global traffic and found that mobile
commerce is booming globally, with the UK seeing 48% of transactions
now, on average across the year, being carried out on mobile.
While this is impressive – and comes significantly ahead of other
European countries – it is nothing compared to the markets in Peru,
Nigeria, Thialand, Vietnam and Finland.
According to Picodi, these are seeing levels well above 50% of retail
traffic coming in from mobile.